What the vast majority of people are looking for these days is a way to gain their financial independence. But why is this becoming more and more important? Due to the large variations in the country's economy, one day you have an amount of money considered enough to live on, and the next, the same amount is barely enough to go shopping.

In addition, this financial and economic instability affects all people, including those who own small local businesses, that is, businesses that only sell products in physical stores, thus being limited to selling only in their own city. But how does this relate to what we talked about above? 

When a store is limited to selling only in its local city, the economic crisis can make it necessary for it to close its doors, or to carry out some layoffs to be able to continue maintaining itself for some time, consequently, people end up being unemployed and helpless.

Do you understand the relationship now? When a person can acquire financial independence, he is not at the mercy of other people to earn an income; after all, he produces his own income.

With that in mind, many decide that starting their own business is the best thing to do. And what is the place that is proving to be more and more profitable and perfect to start a business these days? That's right, the internet!

The digital world has taken over the world, and this is possible thanks to the wonders that the internet can do. Therefore, opening a virtual store, known as e-commerce, is one of the safest ways to invest in acquiring financial independence.

As difficult as it may seem to start an e-commerce, the hardest part of all is actually having a good amount of start-up capital to invest. But once you solve that part, the other steps are much simpler. 

So, if you want to open your own online store, keep reading this article and see some tips on what you need to do initially to start your own e-commerce.

Choose which niche you want to work in 

The first thing you should do is choose which niche you will work in. Working with many different product types means that you will need to serve different types of audiences, and for those just starting out, doing this is never a good idea. 

Therefore, we recommend that you define which type of product you want to work with before taking any other step. Some interesting niches you can invest in are: 

  • Baby clothing store ;

  • Shoe and bag store;

  • pet accessories;

  • Selling sporting goods, etc.

Stay on top of market trends

Now that you've defined your niche, it's time to get to know and stay on top of trends in that specific market.

After all, your e-commerce is new to the market, and it needs to stand out in some way. And the best way to do that, regardless of the chosen niche, is to offer products that are trending at the moment.

Find the best suppliers

The time has come to look for suppliers, but this is not as simple a task as it seems. A good supplier must be aligned with the visions and objectives of your e-commerce so that you have a good relationship and can work in the best possible way.

Also, the vast majority of suppliers require a minimum purchase quantity of products, so you need to verify that that supplier's requirements fit the requirements of your business.

Organize your stock

One problem that many online store entrepreneurs face in the beginning is with their inventory. Calculating inventory turns, as easy as it may seem, is not that much, and it takes a lot of organization and discipline to not let your products run out of stock. Or, if one runs out and it is not possible to replace it at that moment, it is necessary to remove it from the store.

To make good control and organize your stock well, you can create organizational spreadsheets or even invest in software that does this type of control for you.

Set payment methods

Defining payment methods is also very important, as you need to choose varied methods that meet both the needs of your customers and the needs of your business. 

For this, try to adhere to the most convenient payment methods, such as PIX, bank slip, credit and debit card, and payments through digital wallets, which are being increasingly used lately. 

Define delivery methods

Finally, you need to choose good and reliable delivery methods, so you don't disappoint your customers. The Post Office is always a good option, but choosing carriers can also be worth it. To ensure the best way to deliver to your customers, research and see which is the most profitable and effective.

About Author

He holds a master's degree from Columbia University's Graduate School of Journalism. Send business and startup tips to chandev@downkyamal.com